Try watching this video of BMW’s new viral marketing ad and write about it the best way you can. If you end up at a loss for words, then you’re not alone. We tried doing it and we ended up rehashing one word over and over and over again: wow!!

We’ve seen some pretty good ones, but this one -this one! - totally blew us out of the water. It’s not so much that the whole concept was unbelievable - it was - but more so because it was done using a 3D Projection, which, if you haven’t seen yet, we suggest you do so at the soonest possible time. Like, um, right now.

The 3D show featuring BMW’s ’Joy Campaign’ happened at the Suntec City in Singapore a few weeks ago. Why it didn’t make its way into the Web sooner, I have no idea. However, judging from the looks on the faces of the people who were mesmerized by the whole spectacle, it probably took them a few days to digest everything they just saw. Trust us, it’s a video that is worth watching multiple times over because to be honest, we’ve watched it about 21 times already, and we’re not even exaggerating.