The UU Challenge is a really interesting contest where 10 chosen artists were asked to create their own vision of the UU, in adition to that, they open the challenge to young designers around the world so the best 40 entries will be competing agaisnt the ten chosen artists and to make it even more interesting, they will have one representative that will create an image as well for the grand final. In the end, the 51 finalists and their works will be compiled into a book.